Gentle, honest & tested
You deserve to know exactly what touches your baby's skin. So here it is — every promise we make, and every nasty we leave out.
If we can't explain it, it doesn't go in
A baby's skin is up to 30% thinner than an adult's, and its protective barrier is still learning its job. That means it absorbs more and reacts faster — so every single ingredient has to earn its place.
Our rule is simple: each ingredient must do real work, be safe and well understood, and be something we'd happily explain to a worried parent. If it fails any of those tests, it's out — no matter how cheap or convenient it would be.
That's why our wipes are 99% pure water, our formulas are free from alcohol and parabens, and every product is dermatologically tested before it ever reaches your baby.
What we put in. What we leave out.
Always in our products
- 99% pure water — the gentlest possible clean
- Aloe vera extract — soothes and softens skin
- Vitamin E — helps nourish and protect
- Gentle, mild cleansers & oils — kind to skin
- pH-balanced formulas — matched to baby's skin
- Skin-loving moisturisers — for soft, healthy skin
Never, ever included
- Alcohol — never drying or harsh on skin
- Parabens — no questionable preservatives
- Sulphates & SLS — no harsh detergents
- Synthetic dyes — needless colour, left out
- Harsh fragrances — only soft, safe scent
- Phthalates — never, under any name
Six reasons parents feel at ease
Every Babe & Baby product is held to the same simple standard — safe enough for the most delicate skin.
Dermatologically Tested
Every product is patch-tested under dermatological supervision before it reaches you.
Alcohol Free
No alcohol means nothing drying or stinging — just soft, comfortable skin.
Paraben Free
We skip parabens entirely, choosing gentle, well-understood alternatives instead.
Hypoallergenic
Formulated to minimise the risk of irritation, even on the most sensitive skin.
pH Balanced
Tuned to a baby's naturally delicate skin pH, so the skin barrier stays happy.
Soft & Gentle
Mild, soothing and kind — designed for everyday use, right from the newborn days.
Held to a higher standard
Dermatologically Tested
Patch-tested for safety on delicate skin.
Pediatrician Friendly
Designed with child-health experts in mind.
Made in India
Crafted with care by Anvi Enterprises.
Quality Assured
Every batch checked to a strict standard.
Care with a clear conscience
Feel good about every product
Now you know what's in it — and what isn't — discover the gentle range built around your baby's skin.
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