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Gentle care, born from love

We're a family-run brand on a simple mission — to make baby care that parents never have to second-guess.

A parent caring for their baby
4.9 / 5Loved by parents
The beginning

It started with one simple question

When our founder brought her first baby home, she did what every new parent does — she turned the products over and read the labels. And she paused. So many long, unfamiliar ingredients. So many "baby-safe" claims with so little to back them up.

She wanted something simpler and more honest: wipes that were mostly just pure water, an oil gentle enough for a daily massage, diapers that truly kept skin dry, a cream that soothed without a single harsh chemical.

When she couldn't find a brand that ticked every box, Babe & Baby was born — built around one promise: care so gentle and honest, a parent never has to think twice.

What we stand for

Three promises we never break

Genuinely gentle

Every product is made for the most delicate newborn skin — soft, mild and kind, with nothing harsh.

Honestly made

No alcohol, no parabens, no harsh chemicals — and no inflated claims. Just what's on the label.

Always tested

Every product is dermatologically tested for safety — because peace of mind should never be optional.

Babe & Baby products
The range today

Four essentials, endlessly loved

Today, Babe & Baby is trusted by thousands of families across India. Our range covers the everyday moments that matter most — clean-ups, massage, diapering and soft, healthy skin.

  • 99% Water Wipes

    The gentlest clean — almost nothing but pure water.

  • Baby Oil & Cream

    Soothing nourishment for soft, healthy skin.

  • Pant-Style Diapers

    12-hour dryness and all-day comfort.

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By the numbers

A community built on trust

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Families served
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Gentle everyday essentials
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Dermatologically tested

"I never set out to start a company. I set out to find baby care I could trust with my own child — and when I couldn't, I made it. That's still the only test that matters."

SJ
Shilpi Jain
Founder, Babe & Baby · Anvi Enterprises
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Care you can finally trust

Discover the gentle, honest baby care that parents across India reach for every day.

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